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Netflix abandons plan to split off DVD rentals

NEW YORK (AP) - Netflix is abandoning its widely panned decision
to separate its DVD-by-mail and Internet streaming services.
CEO Reed Hastings says in a Monday blog post that subscribers
will be able to use both services under one account and one
password.
Less than a month ago, Netflix Inc. said it would split the DVD
rental business off onto a new website, to be called Qwikster.
Subscribers howled at the move, saying they saw Netflix as a
destination for movies in general and didn't want to manage two
accounts.
Hastings says in the blog post "it is clear that for many of
our members two websites would make things more difficult, so we
are going to keep Netflix as one place to go for streaming and
DVDs."
Netflix shares climbed 9 percent to $128.05 on premarket
trading.

(Copyright 2011 by The Associated Press. All Rights Reserved.)


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