Neil

Tim Tebow Super Bowl ad: Where’s the controversy?

By: Neil Middleton
By: Neil Middleton

I watched the Tim Tebow Super Bowl ad last night with great anticipation. Today I’m asking myself, ‘Where’s the controversy?’

I watched the Tim Tebow Super Bowl ad last night with great anticipation.  Today I’m asking myself, ‘Where’s the controversy?’

In the days leading up to the Super Bowl, before anyone had even seen it, the ad was generating a heated debate over abortion and free speech.  The 30-second spot, was produced by the conservative Christian group Focus on the Family.   It was said to recount the pregnancy of Tim Tebow’s mom.

Pam Tebow fell ill during a mission trip to the Philippines.  She ignored a doctor’s recommendation to abort her fifth child.  That child was Tim Tebow.  He won the 2007 Heisman Trophy and is considered one of the greatest college football players of all time.  But abortion was never mentioned in the ad.  Pam Tebow simply calls Tim her “miracle baby”.

The National Organization for Women and other Pro-Choice groups called on CBS to yank the ad.

Today, some are still angry the ad aired.  In an article in the Los Angeles Times, NOW president Terry O’Neill said the ad glorified violence against women. "I am blown away at the celebration of the violence against women in it," she said. "That’s what comes across to me even more strongly than the anti-abortion message. I myself am a survivor of domestic violence, and I don’t find it charming. I think CBS should be ashamed of itself."

In case you missed, here is the Tebow commercial.  Let me know what you think.

 

 

Here are some other articles discussing the controversy.

Family Research Council

Tebow ad: Why the hype?

by Jeanne Monahan

In the wake of the controversy surrounding the Tebow’s pro-life commercial during the Superbowl, I have to admit that my immediate reaction when it finally aired was: Really? What was all the hype about?

Let me be clear that I was very impressed by the Tebow ad. Rather, my reaction was in response to the numerous op-eds written about this short little spot in addition to the major campaign waged by pro-abortion groups against CBS and the Tebows over the last few weeks. Perhaps the most humorous (and disturbing) comment about the Tebow commercial yet is Terry O’Neill of NOW accusing the Tebows and CBS of promoting violence against women. “I am blown away at the celebration of the violence against women in it,” she said. I think CBS should be ashamed of itself.”

Why the hype?

I thought the Tebow commercial was beautiful, simple and understated. It was attractive in its simplicity and deep message. It definitely was not aggressive, ugly or manipulative:

Perhaps the greatest threat against abortion-rights has nothing to do with people like Pam Tebow or Focus on the Family, but is simply the message itself: truth. Truth is inherently attractive and has no need for sensationalizing

On that, in response to Terry O’Neill’s comment about the ad promoting violence against women, I might suggest that she would consider watching a little unborn girl undergo the “medical procedure” that abortion is. Indeed, in doing so she will witness firsthand the reality that abortion is one of the most heinous acts of violence that could ever occur to a little girl (or little boy).

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Los Angeles Times 

Super Bowl commercial featuring Tebows takes lighthearted approach
By Robin Abcarian 
 

 

Boy tackles mom. That was about it.

The ad that made Florida Gators quarterback Tim Tebow and his mother, Pam, the unintended stars of the Super Bowl was not a screed against abortion. Nor was it a heartwarming story about a mother ignoring doctors’ advice and having her baby.

It was, instead, a lighthearted take on a mother-son relationship.

Pam Tebow holds a baby photo of Tim, now 22.

"I call him my miracle baby," she says. "He almost didn’t make it into this world. ... you know, with all our family’s been through, we have to be tough."

Suddenly, she flies off screen.

"Timmy!" she scolds, popping back up. "I’m trying to tell our story here!"

He apologizes. "You still worry about me, Mom?"

"Well, yeah," says Pam Tebow. "You’re not nearly as tough as I am."

The tagline, "Celebrate Family. Celebrate Life." directs viewers to the Web site of the ad’s sponsor, Focus on the Family, the Colorado-based evangelical Christian organization. The ad was posted on the group’s Web site, www.focusonthefamily.com.

In the two weeks leading up to Sunday’s game, the ad had been the subject of furious debate. Groups supporting legal abortion — including NOW and NARAL Pro-Choice America — condemned CBS for accepting the ad, the first political ad the network has accepted for a Super Bowl broadcast.

Some were still angry after the ad aired.

NOW president Terry O’Neill said the ad glorified violence against women. "I am blown away at the celebration of the violence against women in it," she said. "That’s what comes across to me even more strongly than the anti-abortion message. I myself am a survivor of domestic violence, and I don’t find it charming. I think CBS should be ashamed of itself."

Not all abortion supporters agreed. "It’s absurd to claim that this is an endorsement of violence against women," said Frances Kissling, former president of Catholics for Choice. "These people came across as affectionate, loving, funny and happy."

But, Kissling said, Focus on the Family was lucky that abortion-rights groups made a stink. "If there had not been all of that publicity over the last two weeks, this ad could have passed almost unnoticed. Who would have known what they’re talking about? It’s so subtle."

Abortion foes said they were delighted with the way the ad turned out.

"What you see is the increasing sophistication of the pro-life movement," said Charmaine Yoest, president of Americans United for Life. "Focus on the Family has really been strategic. They went with the old adage ’Less is more,’ and they put a positive message out there."

Likewise, Marjorie Dannenfelser of the Susan B. Anthony List, which supports candidates who oppose abortion, was pleased.

"Wow, this is so benign," she said. "It’s a story of a mother’s strength. That is the message that I saw. "

Tebow’s parents were living in the Philippines as missionaries when Pam Tebow contracted amoebic dysentery, then learned she was pregnant with Tim, her fifth child. Doctors told her that her placenta had detached from her uterine wall — a condition known as placental abruption — and recommended that she abort her fetus. Complications from a placental abruption can include the death of the fetus, who is deprived of oxygen and nutrients, and the mother, who can bleed to death.

But Tebow spent the last two months of her pregnancy on bed rest and gave birth to a healthy son. In 2007, that child became the first sophomore ever to win the Heisman trophy.

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God Bless America!
 
Neil Middleton
WYMT Mountain News
Appreciate Freedom – Thank a Vet!

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