No Super Bowl Ticket for Jesus

Fox Sports has rejected an Alabama ministry’s attempt to air a 30-second commercial promoting the Gospel during this Sunday’s Super Bowl.

Fox Sports has rejected an Alabama ministry’s attempt to air a 30-second commercial promoting the Gospel during this Sunday’s Super Bowl.

Fixed Point Foundation organizes debates between Christian scholars and leading Atheists.  The group’s website states, “It is our mission to promote a confident Christianity in the public square by fortifying the minds of Christians and challenging the faith of skeptics.”

Fox rejected the ad for its religious nature.

Watch the commercial: A Message of Hope


Fixed Point’s Founder and Executive Director, Larry Taunton explains his reasoning for the commercial in this video.


Fox issued this statement:

"As a matter of company policy, Fox Broadcasting Company does not accept advertising from religious organizations for the purpose of advancing particular beliefs or practices. The Fixed Point Foundation was provided with our guidelines prior to their submission of storyboards for our review. Upon examination, the advertising submitted clearly delivers a religious message and as a result has been rejected."

Taunton issued this response on his blog.

“Last year’s spots included two commercials featuring men without pants, one about men without spines, multiple ads promoting casual sex and unrestrained drinking, and so on.

This got me thinking.  If I had thirty seconds to say anything I wanted to an audience of millions, what would I say?  I put this question to my friends.  As we considered the question thoughtfully, we concluded that we would want to deliver a message of hope.”

“It has a simple, yet direct message: Hope.  The “hope” on offer in this commercial centers around the message of John 3:16: “For God so loved the world that he gave his only son …” The verse is part of the culture of football in America.  You often see it in end zones after field goal and extra point attempts; on the tape and tattoos of players; and Tim Tebow was famous for writing it and other verses in his eye black.

We hope that this spot will encourage Christians to be bolder in proclaiming and defending the Gospel.  We also hope that it will challenge unbelievers to consider the ultimate source of their hope.  Is it in a relationship?  The economy?  Your job?  Anything other than Jesus Christ is fleeting.”


This is not the only ad rejected by Fox.  The network rejected an ad for a site that promoted adultery.  Another used bobble head figures to insult President Obama – and used Jesus to do it.  And finally, Fox rejected a raunchy, sexually explicit ad from the People for the Ethical Treatment of Animals (PETA). 


To be perfectly honest, I do not feel comfortable posting links to those commercials on this site. 


And if you’re wondering just how much a 30-second ad cost in this year’s Super Bowl … try $3 million. 

Last year Focus on the Family purchased a Super Bowl ad featuring Tim Tebow and his mom.  CBS allowed the ad to air.

Do you agree with Fox’s decision not to air the John 3:16 ad?  Let me know your thoughts.




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God Bless America!
Neil Middleton <><
WYMT Mountain News
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