I am back in the office this week after spending three days in our Effective Advertising Seminar. The reason I am writing about the seminar is that I thought it was interesting to see how local businesses reacted to the financial news that has been going on (For those who are not aware it seems that we have a financial crisis going on). Each year we have an outside consultant, Larry Kirby, from Effective Advertising Seminars come into our market to educate and inform local advertisers about the pros and cons for all media, obviously TV and the internet are the best. It is a great way to learn about the most effective way to advertise your business, and we have plenty of testimonials to show the effectiveness of advertising. The reason I want to BLOG about this is that I learned something interesting; of the multiple seminars we invited local advertisers to attend the people that showed up want to grow their business. The stock market had fallen 700 points last week and we were thinking that attendance would be low. To the contrary, we had a great attendance and what stood out in my mind from all of this is that this is the difference between entrepreneurs and the rest of us. What do I mean by this? As stated everyone who showed up wanted to grow their business. These people didn’t see gloom and doom they saw opportunity. Collectively most saw that opportunity that their competitors were going to stop advertising and they could gain market share in a down market. Some of our wealthiest people in the US all have the same mind set of capitalizing on the markets weather they are up or down. It was refreshing and a reminder that though things seem bad, ultimately things always get better. The one thing I will leave you with; as long as you are kicking around on the big rock (earth) life is good. If you think you have it bad I assure you someone else has it worse.
I would love to hear your feedback letting me know how you’re seeing things in the market. Also below are pictures from the seminar with our glorious staff(s).
I apologize for straying off the topic of technology this week, but marketing and sales are part of what I do. So the next BLOG post is going to be about Blackberry’s…….
Morrison, Brenda and Larry Kirby
Me and Bill Bryant
Ernestine, Morrison, Brenda, Diane and Pam
Ashley, Jaime, Carla, Sarah and Whtiney
Larry Kirby, Tim and Kip (Larry's son)