The inauguration last week was an historic day in America and it made me proud to be an American. We swore in the first black president and had a peaceful change of power. As much as the first black president is important so is the how he got elected and the tools he used. The election will mark how technology was used to get a politician elected to the highest office. Yes President Obama used traditional media but it was his use of new technology that made the difference. Others tried but not with the success that the Obama campaign had. The estimates are that he raised half a Billion dollars from online contributions. Repeat that to yourself a couple of times. Yes money is one factor and will continue to be the force that sways opinion but our new President used a lot of other internet tools to get himself elected.
Social media whether you use it or not is becoming a part of most peoples lives. According to Wired magazine viewers watched 15 millions hours of Obama campaign videos on you tube, the campaign collected 13 million email addresses, and 1 cell phone numbers. The number of volunteers is somewhere between 750,000 and 6 million according to different reports online. The numbers are staggering and the Obama campaign managers responsible for managing this should be commended. Even if you don’t like President Obama’s politics you still have to admire how he used all of the resources available to win a campaign. The thing that shocks me the most is that the tools used by Obama could have been utilized by the others running for the same office.
Politics as we know it are dead and the internet has changed the game forever. Here is an excerpt from the “MondayMorningMemo from the Wizard of Ads for 1/26/2009”
“Websites are Essential
Hillary Clinton and John McCain underestimated the power of the Internet. Barack Obama did not.”
Did you use the internet on inaguration day to watch any of the festivities?