As I sit in my office deciding on what to BLOG about I was thinking about how the internet and mobile internet devices are democratizing our world. Like that is some great insight that someone hasn’t shared already. Here is the thing, as I sit here putting this together I get to have a voice. I get to express myself in a way that only I can do and then post it so it can be found and read…..That’s right “Hello World I am somebody!” I have a monthly seminar on internet marketing and one of the most important aspects of it is the social marketing / Blogging / Twitter / Facebook. The main point is that anyone can BLOG and place content on any social platform. In either instance you’re sharing with the world yourself and your knowledge with everyone. Though I have a facebook and twitter account I like to kick it old school and BLOG. Keep in mind as you read this you can either write a BLOG or you can Video tape a VLOG. The rules hold true for either. If you have thought about Blogging but haven’t started, now is the time. The world wants to hear what you have to say.
If you are thinking about Blogging then here are a couple of rules you need to live by; short and simple, bring something to the article that someone can’t get anywhere else, casual style of writing and constantly add articles. When I talk to clients and recommend that they BLOG the first comment are that they do not have time. No one has the time so you have to want to BLOG. I tell people all the time that I want them to write about something they are passionate about. Because no one will continue to write if they are not passionate about the subject matter they are writing about. The will get tired and the BLOG will never get updated.
Let’s start with the first rule, short and simple, you are not writing a manifesto. They can be one to two paragraphs and it shouldn’t take you more than fifteen minutes to write your BLOG. Also, you should write at least once per week. The more you write the more you have a chance to attract a reader to your BLOG. Raise your hand if you have been to a BLOG that hasn’t been updated in two months.
The second rule is hard for some people to grasp, bring something to the article that someone can’t get anywhere else. A lot of people think you have to have ground breaking information, you don’t. What a lot of readers are looking for is your opinion on a subject matter. If someone wants to read about Blogging they can go Wikipedia and read the Bland article or they can search around and hopefully land here. What I am talking about isn’t earth shattering but if I can help people, then my BLOG has meaning. Guess what, the reader may come back to read previous and future BLOG’s. The second rule is harder to define but remember there is only one “you” and nine times out of ten that is why they are reading the BLOG in the first place.
The third rule actually relates to number two, but it is important enough to have its own rule, casual style of writing. I am not talking about bad grammar or misspelled words which I am prone to have in any of my previous BLOGs. This isn’t like writing a training manual; use your own voice, words and style. Write like you are writing to a friend. Write like your selling someone something and the readers will be turned off. Have fun writing your articles; otherwise it’s a job and typically people stop writing.
The last rule is to add articles as often as possible. A minimum is once weekly. It shouldn’t take you more than fifteen minutes per article. Let me do the math, fifteen minutes each week times four weeks that is an hour. YEP, and out of one hundred and twenty hours which is the typical time at work per month, that isn’t much time? I think we can all agree on that. If you choose to do more that is even better.
Anyone can have a voice and even if no one reads what we have to say, we get to put it out there for the world to see. “Hello world I am somebody!”
If you have a BLOG send me the URL at firstname.lastname@example.org
attention Tim Coles or leave it in the comments below.