I read a ton of newsletters each day and besides Health Care Reform and the economy all everyone wants to talk about is social media and how it can be used for business. As the title states our country has gone Twitter crazy and Facebook mad. Yes I participate in all of them so I can better understand how to use them in the media world and the business environment. Social Marketing is like any other marketing, understand your audience and you provide them with information and offers that will help drive traffic. Here at WKYT and WYMT the sole purpose for using social media is to keep followers(Twitter) and fans(Facebook) updated and if they see a story they like they will link back to our website which drives more traffic. In turn we can sell more advertising located around these stories. How do these social environments work for other businesses? I am going to touch on two people and one business using twitter showing how they use it.
The first is one of the most popular Twitter sites in the state of Kentucky, John Calipari (http://twitter.com/UKCoachCalipari). As a matter of fact his twitter page is ranked 198 out of the millions of twitter pages that are available. He has Over 560,000 people following him. The beauty of what Coach Cal is doing is using his influence to drive his followers to action. My favorite example is how he used a contest to drive followers to purchase season tickets for the UK Women’s basketball program. Coach offered a pair of tickets behind the UK bench for the UK/Florida men’s basketball game for anyone who purchased UK Women’s basketball tickets. This guy has only been the UK Men’s basketball coach for a short period of time and he understands the power of that position and he used it to help the women’s program. I don’t have data to show how many people have purchased tickets because of this contest but I would say more tickets were purchased because of the attention Coach Cal brought to it. Yes contest work and Coach Cal has executed one to perfection. Of course it doesn’t hurt that he has tickets to the most popular sporting event in the state of Kentucky.
Updated: 12:18 AM - James Young scored 17 of his 21 points in the first half and No. 11 Kentucky used solid defense to hand Boise State its first loss, 70-55 on Tuesday night.
Updated: 11:48 PM - At the now closed Marathon gas station, friends created a makeshift memorial in honor of the latest murder victim in Lexington.
Updated: 11:40 PM - We're tracking the investigation into an attack in a Lexington neighborhood Tuesday night.
Posted: 10:52 PM - Police need your help finding a couple they say stole nearly everything from an eastern Kentucky motel room.
Updated: 7:43 PM - Thomas defeated Republican Michael Johnson and independent Richard Moloney.
Posted: 7:11 PM - Negotiations on Capitol Hill have yielded a modest budget agreement to ease automatic spending cuts and replace some of them with savings from future-year cuts.
Posted: 6:21 PM - We're tracking the investigation into a shooting in which police say a 17-year-old shot a man.
Updated: 11:49 PM - There are some new developments in the Centerpointe project in downtown Lexington.
Updated: 6:11 PM - Days after a Kentucky ambulance service goes bankrupt, county officials find a way to keep people covered.