How has Google affected the way we market?

By: Tim Coles
By: Tim Coles

I just read the article by Aaron Goldman from August 26th "Even More On: Everything I Need to Know About Marketing I Learned From Google" where he offers 10 things he learned about marketing I wanted to share with you.

I just read the article by Aaron Goldman from August 26th "Even More On: Everything I Need to Know About Marketing I Learned From Google" where he offers 10 things he learned about marketing I wanted to share with you. 

"Even More On: Everything I Need to Know About Marketing I Learned From Google
by Aaron Goldman , Wednesday, September 23, 2009

In my last two columns, I've offered the following 15 marketing lessons learned from Google and examples of folks applying them:

Everything I Need to Know About Marketing I Learned from Google(read the full article)

1.     Relevancy rules (Apple)

2.     Tap the wisdom of the crowds (Doritos, Threadless)

3.     Keep it simple, stupid (Ford)

4.     Mindset matters (Zappos)

5.     Be where your audience is (Obama)

6.     Don't interrupt (Best Buy)

7.     Act like content (American Express)

8.     Test everything (Airwalk, Sesame Street, Blues Clues)

9.     Track everything (Kaplan)

10.  Let the data decide (Yours Truly)

Everything I Need to Know About Marketing I Learned from Google(read the full article)"

What have you learned from Google?  Marketing has changed because of the internet and Google is pushing the enevlope.  It is Google that is causing the most angst with traditional medias.  I know because I tell clients all the time that my biggest competitor in our market is Google.  They seem suprised because they assumed that it was the newspaper or the other TV stations.  Let me know your thoughts on this how Google has changed martketing for you.

Tim Coles
Internet Sales Manager WKYT / WYMT
tcoles@wkyt.com

Read More Blogs
Comments are posted from viewers like you and do not always reflect the views of this station.
powered by Disqus

WKYT

2851 Winchester Rd. Lexington, Ky 40509 859-299-0411 - switchboard 859-299-2727 - newsroom
Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability
Gray Television, Inc.