How do you tell someone they have a bad website?

By: Tim Coles
By: Tim Coles

I am in sales and work with businesses of varying sizes and through my travels I have seen a lot of bad websites. I have learned how to be as diplomatic as possible in suggesting ways to improve upon bad websites. I just read the article “Showdown At The Web Corral: Convincing Your Boss to Fix a Hideous Website” by Dan Heath from “Fast Company” magazine that provides a solution to make changes happen.

I am in sales and work with businesses of varying sizes and through my travels I have seen a lot of bad websites.  I have learned how to be as diplomatic as possible in suggesting ways to improve upon bad websites.   I just read the article “Showdown At The Web Corral: Convincing Your Boss to Fix a Hideous Website”  by Dan Heath from “Fast Company” magazine that provides a solution to make changes happen.   In the article Dan Heath is helping someone get past an executive who waters the site down.  We all know people who want to make their sites look and act like every other site, which is in most cases is boring.  We here at wkyt.com are guilty of playing it safe at times which can lead to a boring web channels and pages.  That is the biggest issue with a majority of websites; businesses want to play it safe so they end up with a boring website. 

In a BLOG I wrote back in May titled Building a Website basics: Looking Long Term” the first question any website publisher has to answer before they build a site is; “What do you want your website to do?”.  This may sound simple but a lot of businesses can’t answer this question.  In a land rush businesses built websites with no thought about the future.  In doing so they built bad websites. 

I want to make it everyone’s mission who reads this BLOG is to help our friends, family and businesses that have bad websites change them for the better.  Here are three things you can do when you come across a bad website; 1) Suggest they contact a local web developer to help(Make sure they are reputable).  2)  Put a list together of improvements that would help that website.  3) Offer to critique the site before and after the changes.  The most important thing is don’t tell someone something is wrong unless you’re willing to get involved to some degree.  I have a friend who tells me I have a bad haircut all the time.  I always ask if he went to beauty school and, if so, would he give me a recommendation to improve my looks.  I usually get the response that I have a basketball head and nothing would improve the looks.  The point is if you can’t help to improve something, do not criticize it.

Send me links to what you consider bad website!           

This is Tim Coles and you have had your weekly Technology sermon.  Comment below or email me at tcoles@wkyt.com.

Read More Blogs
Comments are posted from viewers like you and do not always reflect the views of this station.
powered by Disqus

WKYT

2851 Winchester Rd. Lexington, Ky 40509 859-299-0411 - switchboard 859-299-2727 - newsroom
Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability
Gray Television, Inc.