Social media has dominated many conversations with clients and account executives recently.  I am trying to think back to when we had so much buzz about a past trend(s).  Was it mobile?  Was it the internet?  What was it?  Either way the primary focus for most in any business that has an internt presence is how to harness the power of Social Media.  Being in marketing the one thing I always hear is how our clients customers use word of mouth to tell friends and family about a good or bad experience.  Social Media has amplified word of mouth to an level never seen before.  Now that everyone is discussing it big and small companies are trying to figure out how to use it make money.  Today isn't about making money but how to avoid making mistakes.  I just looked at the article on Business Insider ( http://www.businessinsider.com/social-media-mistakes-2010-2#leaving-your-profile-incomplete-1) titled; "11 Social Media Mistakes Your Company Must Avoid".  Most of the stuff is common sense but it is a great reminder.....Enjoy.

This is Tim Coles and you have had your Technology sermon.  Comment below or email me at tcoles@wkyt.com.