The other day I noticed a stack of Yellow Pages next to where people clock in at WKYT. It was left there so anyone how wanted a new Yellow pages book could grab one. I have kept an eye on the stack to see how many were taken. Three days and only three books were taken. Eventually they will all be thrown out. What a waste of paper. Ask yourself the last time you opened the Yellow pages. Has it been longer than three, six, nine or twelve months? I Google everything, so does the younger generation. Are the Yellow pages dead? No, but they are on life support. I know the Yellow page companies are repositioning themselves to be more online centric. They are selling online listings as well as Pay-Per-Click advertising. If you own a business do yourself a favor and use your advertising dollars somewhere besides Yellow pages. You will see better results.
Not only are the Yellow pages having a rough time, other industries that are being challenged by the internet are the post office, the newspaper and books. I received the following email;
“Whether these changes are good or bad depends in part on how we adapt to
them. But, ready or not, here they come!
1. The Post Office. Get ready to imagine a world without the post office. They are so deeply in financial trouble that there is probably no way to sustain it long term. Email, Fed Ex, and UPS have just about wiped out the minimum revenue needed to keep the post office
alive. Most of your mail every day is junk mail and bills.
2. The Check. Switzerland did away with checks years ago. Britain is already laying the groundwork to do away with checks by 2018. It costs the financial system billions of dollars a year to process checks. Plastic cards and online transactions will lead to the eventual demise of the check. This plays right into the death of the post office if you never paid your bills by mail and never received them by mail, the post office would absolutely go out of business.
3. The Newspaper. The younger generation simply doesn't read the newspaper. They certainly don't subscribe to a daily delivered print edition. That may go the way of the milkman and the laundry man. As for reading the paper online, get ready to pay for it. The rise in mobile Internet devices and e-readers has caused all the newspaper and magazine
publishers to form an alliance. They have met with Apple, Amazon, and the major cell phone companies to develop a model for paid subscription services.
4. The Book. You say you will never give up the physical book that you hold in your hand and turn the literal pages. I said the same thing about downloading music from iTunes. I wanted my hard copy CD. But I quickly changed my mind when I discovered that I could get albums for half the price without ever leaving home to get the latest music. The
same thing will happen with books. You can browse a bookstore online and even read a preview chapter before you buy. And the price is less than half that of a real book. And think of the convenience! Once you start flicking your fingers on the screen instead of the book, you find that you are lost in the story, can't wait to see what happens next, and you
forget that you're holding a gadget instead of a book.”
I have no idea who the author is but he/she is spot on with where things are going. Do you agree or disagree?
This is Tim Coles and you have had your Technology sermon. Comment below or email me at firstname.lastname@example.org.