CUPERTINO, Ca. (CNET) - Apple will open the doors to the Steve Jobs Theater at its new spaceship-like headquarters in Cupertino.
The tech giant is expected to celebrate the iPhone's 10th anniversary by introducing the iPhone X.
"That's the anniversary phone that's supposed to cost $1,000," says CNET News executive editor Roger Cheng. He says the radically-redesigned iPhone is expected to have a better camera, wireless charging, and an edge-to-edge screen.
"The big rumor there is they're gonna remove the home button because it's all display. In exchange, they'll add a facial recognition system so you'll unlock the phone by staring at it."
Cheng says the iPhone X is designed to compete with the $900 Samsung Galaxy Note 8. And at least one tech research firm forecasts one in five iPhones sold next year will be the thousand-dollar iPhone X.
Apple may reportedly announce two updates today - iPhones 8 and 8S and an Apple Watch that has its own cell connection, so you don't need an iPhone to use it.
Apple's announcement is expected to take place 1 p.m. EST Tuesday in Cupertino, California.
In an interview with Fortune Magazine, Tim Cook said Apple products "are not for the rich," pointing out that you can buy an iPad for under $300 and, depending on the version, an iPhone for about the same amount.