LEXINGTON, Ky. (WKYT) - Main streets across Central Kentucky were booming with holiday shoppers this weekend, as local business owners joined the mega stores in offering big incentives on Small Business Saturday.
"50 percent of our business for the entire year is done in November and December," said business owner Amanda Hall as she described the importance of the retail holiday.
"Especially in the Lexington market, the pendulum is swinging. They're not just looking for a great deal. They want to support local," said Hall.
A few feet of vendor space at The Market 301 in Lexington is actually quite big for Hall. That's because her store front is so small, it fits on your computer screen.
"It actually started from our wedding, cause I knew how to do this craft. I learned how to do it from Pinterest," said Hall.
Hall usually sells her Kentucky-themed glassware through her online Etsy store, but Small Business Saturday is no time to simply take digital orders.
"Oh, Christmas is crazy! Which is good. It's crazy good," said Hall.
Main streets across the Bluegrass, like in Georgetown, saw similar crowds filing into stores sporting small business pride.
"A lot of things in here are local-made, so when they come here and shop with me, they're also supporting many, many other small businesses," said Miss Behaven owner Melissa Mattox.
Mattox says she hopes the economic boom of Saturday can create ripples that last throughout the year.
"We're packing their items in those bags today, and if they return with those at any other time, we'll give them a 10 percent discount, just for shopping small and bringing their bag back," said Mattox.
"You know you're purchasing from a person instead of like, buying somebody's third home. You know? You're paying for ballet lessons," said Hall.