FRANKFORT, Ky. (WKYT) - Representatives from Kentucky State Police, Kentucky Office of Highway Safety, Kentucky Farm Bureau Insurance Co. and local law enforcement will be showing up to specified locations to host the UK/UL "Finish Strong" Seat Belt Challenge.
Hosted on Wednesday, November 22, 2017, the "Finish Strong" Seat Belt Challenge is put on in order to encourage seat belt use and save lives during the holiday season.
Fans can show support for their teams by visiting the designated sites with their seat belts fastened.
Fans can visit both Kroger Field, 1540 University Drive, University of Kentucky, Lexington, Ky. from 10:00-11:30 a.m. ET and Papa John's Stadium, 2800 S. Floyd St. (Gate F), University of Louisville, Louisville, Ky. from 2:00-3:30 p.m. ET
The highest fan turnout wins friendly bragging rights before the annual gridiron match-up on November 25.
The first 1,000 fans who arrive at each location with their seat belts fastened will receive a free red or blue t-shirt featuring a special design.
According to the National Highway Traffic Safety Administration, seat belts, when worn correctly, reduce the risk of fatal injuries to front seat passenger by 45 percent and the risk of moderate-to-critical injury by 50 percent.
For more information click on the following link to view a video about the Finish Strong Seat Belt Challenge: