On May 18th, folks across the Bluegrass will head to the polls for the primary election.
Right now that means efforts to get your vote are ramping up.
Good Question: Do people really listen to all those political ads?
The airwaves are buzzing with political ads, your mailbox is probably stuffed full of campaign mailers, but sometimes in the heat of the race, can it be too much for voters?
"I've been turned off by political advertising." said Don McNay a syndicated columnist for the Huffington Post.
In this election frenzy McNay is keeping up with the battles brewing in Kentucky politics and he says money talks.
"The person who has the most money wins 90% of the time, and they are going to keep on being that way. Every statistical thing you can show will show you that people need to have television, need to have mailers." said McNay.
Political sparring is nothing new.
Far fetched and outlandish commercials, also nothing new.
McNay says whatever your angle, you have to have some credibility.
McNay worries sometimes the message gets lost in the presentation and voters get lost in the white noise of finger pointing.
"I think sometimes people are getting more and more extreme, trying to be heard, but not thinking about what kind of message is being heard, it's a quality versus quantity thing." said McNay.
When it comes to social media, McNay says its becoming a game changer..
In fact, he says posts by candidates on sites like Facebook are becoming video yard signs.