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Good Question: Do those negative ads really have an impact on voters?

The Secretary of State's office predicts a 48% voter turnout come next Tuesday, but with many calling this campaign season one of the most negative on record, will voters even want to head to the polls?

Good Question: Do those negative ads really have an impact on voters?

Its election season and it seems no one is playing nice on the airwaves.

The barrage of negative campaign ads have come fast and furious the last couple of weeks for Campaign 2010.

Religion has been attacked in the race for the US Senate seat.

In the Mayor's race its been name calling.

We know many of you are fed up with them, we hear from you daily, but we wanted to know do the ads really have an impact on voters?

Long time WKYT political editor Bill Bryant says you would be surprised.

"I think negative campaign ads both resonate with viewers and turn them off," said Bryant.

Hidden among the negativity is often some talk of the issues.

Experts say in most cases people don't remember the issues only the finger pointing and name calling.

While it can keep voters away from the polls, some candidates may actually want it that way says our political expert.

"The dirty little secret is they work, they often suppress votes which is what sometimes one candidate will want is for fewer people to come out to vote. In other cases it will sew the seeds of doubt about the opposing candidate."

The Campaign Reform Act of 2002 says tv stations like WKYT cannot censor ads in federal races because of freedom of speech.

We are also required to sell air time at the lowest rate to federal candidates.


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