Chances are if you have school aged children you've been scouring the latest back to school fliers from your local stores.
In an economy where watching pennies counts, back to school supplies can really break the bank.
Good Question: How much money is being spent on school supplies this year?
Paper, pencils, crayons, lunch boxes and the list goes on and on.
"Now my oldest son, his school list as a fourth grader its about three pages long," said parent Brittney Stephenson.
Back to school shopping is a multi-billion dollar industry, the National Retail Federation says kindergarten to high school spending this year will reach nearly $23 billion, for parents on a budget that calls for some planning.
"I'm a big coupon fan and I try my best to find the best deals, we have three kids so it can be tough going back to school, it can be very expensive," said Stephenson.
The Annual Back to School Survey conducted by the NRF found that the average family will spend $603 on everything needed for going back to school including clothes.
Nearly half surveyed said the economy will force them to spend less this year, but it still adds up.
"Its probably going to be close to $200, just the school supplies part," said parent Angela Riddell.
Shoppers will spend nearly $100 dollars on supplies needed for the classroom.
Clothing is another area costing shoppers, this year just over $200 dollars.
Shoes will cost shoppers just over $100.
And then there is though tech items like tablets, mp3's, cell phones even computers.
Shoppers admit they will probably drop nearly $200 in that category.
Back to school shopping is the second biggest consumer spending event behind winter holiday sales.