In case its snuck up on you Valentine's Day is Monday.
This year the National Retail Federation says people are expected to spend about $70 on their significant other.
One of those popular gifts flowers, especially roses.
Good Question: Where do all those red roses come from?
If a room full of of roses isn't a sure sign Valentine's is right around the corner, then florists working non stop is.
In 27 years of business Steve Hein, the owner of E Stephen Hein Florist in Lexington has put together no telling how many Valentine's arrangements.
With just days to go, all hands are on deck getting ready for the big day.
"We do 400 to 500 deliveries on Valentine's Day," said Steve Hein, the owner.
His store will easily go through a couple thousand of the most popular flower for love, the rose.
"We'll sell a thousand red roses to 750-1000 of other mixed colors," said Hein.
The National Retail Federation says thanks to all those lovers wanting to woo their special someone, Valentine's Day is the number one holiday for florists.
We all know roses by the dozen can be expensive, but where do they come from?
For Hein's floral shop, thousands of miles away.
"Ours come directly from Ecuador," said Hein.
That's right, his roses take quite a journey.
The roses are grown in Ecuador, shipped to Memphis, Tennessee, finally making their way to Lexington and eventually to your loved one.
"They are cut one morning, one evening and shipped to us that morning," said Hein.
Hein takes it all in stride one flower at a time, he says he is stocked up and ready to go, in fact Thursday his staff shifted into full flower frenzy.
Last year retail reports show 198 million roses were produced for Valentine's Day.