One in eight women will be diagnosed with breast cancer.
October is Breast Cancer Awareness month, and this year marks the 25th year in the effort to find a cure.
We often associate the color pink and one woman's name with the fight.
Good Question: Who is Susan G. Komen?
Pink is synonymous with the fight to end breast cancer.
Even the white house has a pink glow this month, its a tribute to both victims and survivors.
"Some people go pink is really soft, pink is fluffy. Well no, pink is a fight and we are here fighting this horrible disease," said Penny Gilbert, the Director of Susan G. Komen Lexington.
Pink was Susan G. Komen's favorite color.
She was one of those victims, diagnosed with breast cancer in 1977 only to die three short years later.
Her name now lives on through a foundation, started as a sister's promise to make change.
"Susan G. Komen was diagnosed with advanced breast cancer and at that point there wasn't a lot of resources for women and the ability for patients even to say I'd like a second opinion," said Gilbert.
That's when Komen's sister Nancy stepped in, she's been on a mission ever since.
"Nancy Brinker carries on her legacy through the Susan G. Komen Foundation, just making things better for those that are out their trying to fight their battle with breast cancer."
Gilbert is the Executive Director of the Lexington affiliate for Susan G. Komen.
She too knows what its like to have a sister battle breast cancer, its the reason she now carries on the fight.
"There are a lot of people that don't know that early detection is what saves lives. There are a lot of people who don't realize there are resources out there for them to use and to be able to get help."
This year Susan G. Komen Lexington will provide nearly half a million dollars to Kentuckians for screenings, treatment and care.