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New Maker's Mark bottle to honor Keeneland

There was a big announcement Monday morning at Keeneland.

Maker's Mark officials unveiled this year's commemorative bottle.

You may remember last year's bottle featured Coach Cal's likeness, and it was a hot item for Big Blue collectors.

This year's commemorative bottle will honor Keeneland.

The track is celebrating its 75th anniversary this year.

The bottle will go on sale April 8.

The design of the bottle features Keeneland's logo, and it's dipped in gold wax.

This is the 12th year for the commemorative bottle program.

More than 18,000 hand-numbered bottles will be sold nationwide this year, with proceeds going to help fund UK's School of Music Outreach Program.

That program takes symphony music to public schools across the state.

The incoming president of Maker's Mark says the decision to honor Keeneland was an easy one to make.

"It's extra special for Maker's Mark because my grandfather, the founder of Maker's Mark, sold the first case to Keeneland way back in 1958," Incoming Maker's Mark President Rob Samuels said. "And we've had a very close relationship ever since, so it's fitting today that we celebrate the 75th anniversary of Keeneland."

This year's bottle signing will feature past and future Maker's Mark Presidents Bill and Rob Samuels, UK President Lee Todd, and current Keeneland President Nick Nicholson.

The signing will take place Friday, April 15 trackside at Keeneland.

The bottle is expected to raise about $200,000 toward the music outreach program.


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