UK basketball fans now have a new piece of memorabilia to add to their collections.
Maker's Mark unveiled the newest bottle in the "UK's Most Beloved" series Monday.
This bottle honors former coach Joe B. Hall.
Maker's Mark is producing 18,000 limited edition "Joe B." bottles to help celebrate the Maker's Mark Mile at Keeneland.
The coach says he's honored by the tribute.
"I guess you could kind of say my life's complete," Hall said. "To be on a Maker's Mark bottle gives me class and dignity and perfection."
Previous bottles have honored the Rupp's Runts and Unforgettables teams.
Sales from the bottles will benefit the UK Markey Cancer Center.
The bottles will go on sale April 4 at stores throughout Kentucky. They will sell for about $45-$47 each.