LEXINGTON, KY -- Dinwiddie Lampton Jr., a longtime Louisville insurance executive and enthusiast of steeplechase racing and horse-drawn carriages, died Thursday at his home in Lexington, Ky. He was 94, reports the Louisville Courier-Journal in its Saturday edition.

Lampton also was an unsuccessful candidate in the Democratic primary for governor in 1987.

With a personal motto of "whip and kick and don't give up, you've got an eternity to rest," the wiry-eyebrowed Lampton had a passion for running the insurance company that was founded by his father in 1906 and taking part in the occasional steeplechase, polo event or carriage drive, reports the C-J.

He was the longtime president of American Life & Accident Insurance Co., headquartered in downtown Louisville near the riverfront, and was a well-known face around the city who was seen frequently in TV commercials saying, "Be wise, be insured," while he sat atop one of his many elaborately designed carriages, reports the Louisville Courier-Journal.

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