Many are making a mad dash to stock up on candy, creepy decorations, and scary masks. But others are trading in traditional masks for a famous presidential face.
If you want to be Hillary, Cheney, or Bush, that's a good idea but good luck finding an Obama or McCain mask. Those masks are long gone.
Obama was definitely the first to go along with Palin costumes that went really quick.
Obama mask sales are in the lead all across the nation, Amazon.com showing Obama sales of 53% over McCain's 47%.
Even with the current economy, consumers aren't bringing down sales.
They're still going strong but they're going later. Sales were doubled Wednesday than what they were supposed to be.
The National Retail Federation estimates total Halloween spending to reach nearly 6 billion dollars this year.