In the midst of the economic crisis, Keeneland is looking to give people a break.
With the spring meet less than a month away, Keeneland says it will offer season passes for only $10.
Normally, it would cost $80.
The goal is to reward regular customers and ensure the crowds keep coming.
The $10 season passes are also good for special events, like Derby day at Keeneland.
The spring meet opens Friday, April third.