To coincide with the opening of the Keeneland spring meet, the new collector's edition Maker's Mark bottle went on sale Friday morning.
This year's bottle features UK football Coach Rich Brooks.
The line was long outside the Richmond Road Liquor Barn on Friday morning. Many people people camped out overnight in the rain just to get a bottle.
For some people, camping out for these bottles is an annual tradition.
There were 250 bottles available at that Liquor Barn location, but they sold out in 26 minutes.
That's one minute faster than last year.