A search is on for a missing woman who was last seen late Friday afternoon.

Authorities in Powell County say they are issuing a 'Golden Alert' for 81-year old Juanita Brandenburg, who was last seen around 5 PM.

Brandenburg is 5 foot 4, 150 pounds with hazel eyes, gray hair, and wears glasses.

She does have dementia.

She was said to be going to a hair appointment in Winchester, possibly in a 2004 silver Chevy Impala, with a license plate of 5986BE.

It is not confirmed whether she made it to that hair appointment.