According to the Kentucky Distillers Association sales of bourbon in Kentucky for the month of April were down 60% compared to March.
Eric Gregory, the president of the association, says it's probably due to the fact that most bourbon drinkers were stocking up the supplies before the sin tax went into affect.
He says it's still a significant drop. So in order to keep the industry in the red it's turning towards tourism.
The distilleries are situated on picturesque landscapes for a reason, to attract people to see how the bourbon is made.
To keep the visitors coming back they are rolling out a new image, including a new logo and promotion deal.
Visitors can pick up passports at any of the eight distilleries on The Bourbon Trail. Once a visitor has all eight stamped, they can send it in for a free t-shirt with the slogan, "The Kentucky Bourbon Trail; This is how we roll!"
The eight distilleries include, Buffalo Trace, Four Roses, Heaven Hill, Jim Beam, Maker's Mark, Tom Moore, Wild Turkey, and Woodford Reserve.
Gregory says it's working, "we get 500 thousand visitors from around the world and all 50 states a year."
So while the Bourbon's on the shelf, the people are coming to see how it's being made.