In recent years, the lower lake level, flat economy and higher gas kept some people away from Lake Cumberland. But come Friday, there is optimism the picture will improve.

The hope at Burnside Marina is that many boaters will come with plenty of cash to spend. Last year, gas prices kept some away and two years ago, it was the lake's 40 foot drop and the perception by some the lake had run dry.

Layne Wilson of Burnside Marina says they’ve taken a “substantial hit” in income from the lower lake levels keeping boaters away, most of them from out of state.

The key this summer is to offer incentives to come down, by lowering prices in package deals.

“I think they are looking for bargains. Houseboat, pontoon, or anything. They are looking for a pkg deal. Or a bargain,” said Wilson