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K-Mart to have 'Blue Light Special'

K-Mart resurrects the iconic "blue light special".

Tomorrow will mark the all-day sales event just in time for back to school.

The promotion became a staple of the discount chain in 1965, but, it was abandoned in 1991.

The talking light bulb mascot returned in 2001, but will be replaced by balloons for Saturday's event.

Prices will be slashed on certain popular items for a single hour.

Overhead announcements alert customers to the deals offered continuously throughout the day.

The company hopes to bring excitement back to shopping and lure buyers away from major competitors.


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