WKYT FirstAlert Weather
LOUISVILLE, Ky. (AP) - The Lenten season is a bonanza for seafood chains, especially in areas with large Catholic populations. The chains ramp up advertising and roll out new products to entice customers. Even burger and sandwich chains angle for a share of fish sales.
Marketing officer for Long John Silver's Steve Provost says it's for them what the Christmas season is for clothing retailers.
Fish sales tap into Catholic tradition. The Catholic Encyclopedia says Friday was designated as a day of abstinence in homage to Christ's suffering and death on that day of the week.
The 40-day Lenten season began on Ash Wednesday - February 21st this year.
(Copyright 2007 by The Associated Press. All Rights Reserved.)
Comments are posted from viewers like you and do not always reflect the views of this station.
powered by Disqus
Current Conditions
Weather for Lexington, Kentucky
76° F
Partly Cloudy
Opinion
Most Commented
powered by Disqus
Enter your number for a chance to win great prizes! Message and data rates may apply 
|
Viewer Photos
Text Links
Premium reloading brass once fired
WKYT
2851 Winchester Rd. Lexington, Ky 40509 859-299-0411 - switchboard 859-299-2727 - newsroom
Gray Television, Inc. - Copyright © 2002-2013 - Designed by Gray Digital Media - Powered by Clickability
User Agent: CCBot/2.0 - 6516042
