Some bitterly cold air, a strong wind and snow showers. are making for one uncomfortable day to be outside.
Temperatures are well below normal for this time of year, and the wind chill has been hovering in the single digits for most of today.
But that's not keeping people from shopping, working, or running errands.
Hamburg Pavilion was still pretty busy this morning, and many shoppers we talked to say, they tried to get from the parking lot, to the stores, as fast as they could.