For the first time ever, Keeneland fans can buy a pass good for general admission each day of both the 2010 spring and fall meets.
The $50 pass went on sale Tuesday.
Keeneland officials say the pass is also good for special offers throughout the year, including discounts at the track's online store and free admission to the Equestrian Room during simulcasting.
The spring meet runs April 2-23, and the fall meet runs October 8-30. General admission is $5 each day.
The annual pass can be bought online at keeneland.com, or weekdays at the Keeneland Ticket Office, between 8:30 a.m. and 4:30 p.m.
Keeneland officials say there will be a $5 processing fee associated with the purchase of each pass.
For more information, visit Keeneland's website. The link is below.