Maker's Mark To Open New Visitor Center

A famous distillery has joined the list of bourbon producers investing with hopes of boosting tourism to their facilities.

Maker's Mark's will hold the grand opening for its new, bigger
visitor center next week to coincide with the Kentucky Bourbon
festival in Bardstown. The new center cost more than two million

Close to 70 thousand people per year already visit the Loretto

Maker's Mark President Bill Samuels says the project isn't aimed
directly at making money, but building loyalty among customers.

Fellow bourbon makers Heaven Hill Distilleries runs the Bourbon
Heritage Center in Bardstown, and Brown-Forman promotes Woodford
Reserve at its distillery in Versailles.

(Copyright 2007 by The Associated Press. All Rights Reserved.)

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