It's a big cut to sell more seats.
Organizers of the World Equestrian Games have lowered ticket prices by 30 percent for certain events, such as Endurance.
The offer is good between 10 Thursday morning and September 6.
Organizers say they will not give any refunds for any tickets already purchased.
For more on how to buy tickets for the World Equestrian Games, click on the link attached to this story.