City asks residents to help with branding effort

ELIZABETHTOWN, Ky. (AP) - A central Kentucky city has decided to move forward with an effort to brand itself and wants residents to participate.

Elizabethtown city officials, the Elizabethtown Tourism & Convention Bureau, the Elizabethtown-Hardin County Heritage Council and the Elizabethtown-Hardin County Industrial Foundation are working together in an effort to come up with a brand.

Convention bureau director Sherry Murphy told The News-Enterprise that a website has been set up to take input from residents on how they would describe the city, what it is best known for and how they want outsiders to describe it.

Murphy says public comments are being taken through March 15, and then will be reviewed for major themes.

She said the Louisville-based firm New West will recommend branding elements the coalition should pursue.

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