Lexington, Ky. (WKYT)- It's with the same large sense of humor employees at Lexington's Big Ass Fans take complaint calls about just how they describe the enormous products they sell.

"Ninety-eight percent of people see the humor in it. We sell fans , we have to have a little fun!" explained Pam Lawless, Exhibit Manager for the company.

A little fun is exactly what Lawless and her co-worker, Sherrell Watson had with the company's videographer. They turned taped complaints into a music video that's gone viral.

"We get a couple every week; we actually wish we'd started recording them sooner than we did!" Watson said.

"We don't sell sex, profanity," Lawless continued. "We sell fans and the word "ass" is a tongue and cheek referral to the large fans we make. 25 feet in diameter is the largest fan--that's a big ass fan! Have a little fun with it!"

The ladies say the company started years ago as High Velocity Low Speed fans, often shortened to HVLS Fans. But, they say that company never got quite the attention, nor would it have given them the opportunity to become music video stars.

"We go ahead and make fun of it because there are son many people who appreciate our product and have no product,"

Lawless also says that for some clients including schools and churches, they happily omit one word from all products, invoices and emails.