LEXINGTON, Ky. (WKYT) - Kroger is set to change their charity-based Kroger Cares program to be based on the use of Plus cards.
The previous program required the purchase and reloading of Kroger gift cards. Those gift cards were used to pay for items in order to receive credit for a charitable organization such as churches and schools.
According to a public affairs manager with Kroger, the new program is totally based on the use of Kroger Plus cards, and will be much simpler to use.
Kroger is hoping that the simpler way to donate will increase the amount of shoppers that participate.
"There will be no more reloading of gift-cards required," Public Affairs Manager, Tim McGurk. "Individuals will simply select their favorite non-profit organization, then shop as usual."
McGurk says that customers will still receive their usual discounts like fuel points, while also helping their selected organization.
To register a charity with your Kroger Plus card you'll need to go to the Community Rewards section of the Kroger website and create an account for your card if you don't already have one.