LOUISVILLE, Ky. (WKYT) - Beginning May 15, Kroger will change up its 10-percent discount program for seniors by cutting the discount in half and increasing the number of days its available.
The grocery chain's new weekly five percent discounts that begin Thursday, May 15, will replace the one 10-percent discount that has been offered on the first Wednesday of each month.
Wednesday, May 7, will be the final 10-percent senior discount day.
“We’re excited about this change because it addresses the primary requests we have heard from this highly valued group of shoppers,” said Tim McGurk, Kroger’s spokesperson.
The change will impact Kroger stores in the Lexington metro area, southern Kentucky and the Louisville area.
“With our sale prices beginning on Wednesdays, seniors will now be able to review Kroger’s sale flyer and plan their shopping trips in advance much easier than they can currently. The other big advantage for our senior customers is that they can receive discounts throughout the month. They have expressed that having only one discount per month didn’t work well for their fresh product purchases like breads, fruits, vegetables and meat. Ultimately the new discount is designed to be more convenient for our senior customers and enhance their shopping experience,” added McGurk.
Kroger customers age 60 and up are eligible for the senior discount.
The discounts are available on all food and non-food purchases, while prescriptions, gasoline, gift cards, alcohol and tobacco are excluded.