LOUISVILLE, Ky. (AP) - After backlash from customers, the producer of Maker's Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey.
The company's chief operating officer said Sunday that it is restoring the alcohol volume of its product to its historic level of 45 percent, or 90 proof. Last week, it said it was lowering the amount to 42 percent, or 84 proof, because of a supply shortage.
"What we heard back was a very humbling, very clear feedback from our customers. And what they told us was they would rather have the occasional shortage than in anyway change Maker's Mark," COO Rob Samuels told a Louisville TV station.
The brand known for its square bottles sealed in red wax has struggled to keep up with demand. Distribution has been squeezed, and the brand had to curtail shipments to some overseas markets.
In a tweet Sunday, the company said to its followers: "You spoke. We listened."
(Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)
Current Conditions
Weather for Lexington, Kentucky
Opinion
Most Viewed
- Lexington restaurant closed by Health Department
- Police: Woman broke into Laurel County home to let dogs out
- Neighbor catches thief who may be linked to multiple burglaries
- WKYT names Jennifer Palumbo 4 p.m. anchor as Stacy Ellison departs
- New mug shot of Lexington fugitive released
- WKYT Investigates: A small Ky. town with a big problem
- Man says he 'failed' as a father when 4-year-old son died
- Sheriff: Boyle Co. man tried to drown his ex-girlfriend
- Winchester father says son robbed and attacked him
- Berea couple accused of locking up children appear in court
Most Commented
powered by Disqus
Enter your number for a chance to win great prizes! Message and data rates may apply 
|
