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New lottery game exceeds expected sales

FRANKFORT, Ky. (AP) - The Kentucky Lottery's new keno game hasn't attracted as many retailers as projected, but sales have exceeded expectations since it launched late last year.

Kentucky Lottery Chief Financial Officer Howard Kline told The State Journal that the bingo-style game, which has drawings every five minutes, sold $28.5 million in wagers as of June 21. He says that's about $500,000 more than estimated.

Kline said that came despite having only 272 Keno-only retailers sign on to offer the game by the end of May. Lottery officials initially had anticipated having 400 Keno-only retailers by the end of June.

Because keno is marketed as a social game, lottery officials have reached out to businesses that typically don't offer wagering, such as bars and restaurants.

(Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)


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