LOS ANGELES (AP) - Spotify is wooing U.S. college students with a $5-a-month premium music deal, half off the regular rate.
It hopes to entice a generation of music lovers that is more likely to stream music than buy CDs to pay for better features and mobile access.
The $5 monthly service announced Tuesday applies to students of post-secondary institutions eligible for federal aid programs, including two-year colleges and vocational schools. The price reverts to normal after graduation.
Jeff Levick, Spotify's chief marketing and revenue officer, says a similar program in Britain has increased the number of paying Spotify customers over the last year.
He says Spotify is focused on people aged 18-24 because they make up the largest group of users and grew up streaming music rather than paying for song downloads.
(Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)