It's a touchy subject for Big Blue fans, the 1992 loss to Duke.
But, a new commercial re-creates the drama, starring Duke star, Christian Laettner, and former UK coach Rick Pitino.
Laettner can be seen hitting several impossible shots, like he did to win that regional final.
At the end, his neighbor, Rick Pitino, seems a little irritated.
"Give it a rest, Laettner," a bathrobe clad Rick grunts. Then, with a wave of his newspaper he storms off and says, "I wish I had never moved next to that -------."