Gold's Gym Changes Name

There are no more Gold's Gyms in Lexington. The health clubs with 17,000 members in the city, will now be known as Urban Active Fitness.

Founder Royce Pulliam says the re-branded Urban Active name will give his company a chance to grow nationwide and consider new concepts.

Urban Active starts out with the 25 Gold's Gyms it had been operating in several states, and expects to have 50 clubs within a few years.

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  • by 150 in dec on Dec 5, 2007 at 11:03 PM
    you signed a contract with global fitness holdings... and they still own the clubs. the rebranding didnt effect ownership or management at all.
  • by Jeff Location: Louisville on Nov 23, 2007 at 03:26 PM
    If you are in contract this should breach the contract that was signed between the patron and Golds Gym. I know i never signed a contract with Urban Fitness
  • by 93 in oct. on Nov 10, 2007 at 06:16 PM
    royce is the man. this brand is going to destroy and and all competition!!!
  • by Jeb Location: KY on Nov 2, 2007 at 05:28 AM
    They should have just changed the name to "Poser Palace" because that is all most people do there. They come in with expensive workout clothes on and don't do a (edited) thing. Some people are just blessed with a good physique and don't have to do much to keep it up. They stand there and belittle those of us who don't have six pack abs (only a bud six pack), don't have 16 inch biceps/triceps (well we do, but they wiggle a little bit) and don't drive a sports car to make up for the little (you know what) they have hiding in those expensive spandex shorts. Give it a break; go to the Y and spend less for the same thing and no pretentiousness.
  • by Johnny Location: Lexington on Nov 1, 2007 at 06:59 PM
    Blondebomber, You can exercise in Lexington anytime, anywhere. How bout at home? Who needs a gym? Spoiled people and their gyms.
  • by pat Location: lex on Nov 1, 2007 at 06:23 PM
    Best thing ever happened.From the looks of people not many used it anyway.
  • by Allison Location: Lexington on Nov 1, 2007 at 03:33 PM
    People are always so reluctant to change, and fail to see it as a positive. This is great publicity for our city and our state; to have an innovator such as Royce and a new nationwide brand that started right here in Lexington can only be good news. The clubs are still owned by the same company and the service is the same if not better. Now they will not be prohibited by a label. I talked with the management staff at the gym and they have stated that prices will not be increasing because of the rebranding. They are also now affiliated with IHRSA clubs that will include Fitworks and 24 Hour Fitness for those members that travel and are used to using clubs nationwide. To me it sounds like they know what they are doing and maybe we should start looking at the positive aspects of this change!
  • by Fred Location: Lexington on Nov 1, 2007 at 08:28 AM
    So what happens to those of us who have contracts with Golds and have enjoyed the benefits of using Gold Gyms nationwide because of the contract? We are outta luck!
  • by blondebomber on Nov 1, 2007 at 08:22 AM
    Another example of the fitness industry getting rich by raising membership prices and making it more difficult for people to exercise in Lexington.
  • by chris Location: lexky on Nov 1, 2007 at 06:18 AM
    Good, The whole Gold's GYm Urban Fitness is a joke, I go somepleace that dosent charge and arm and a leg and I can actually work out and they dont tolerate people standing around by or on equipment so people cant work out good luck to you Royce.
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