A Lexington Company Asks: What's In a Name?

By: Denny Trease
By: Denny Trease

It's one of those words that historically wasn't supposed to be uttered on television, but it's also part of the name of a well known Lexington company, Big Ass Fans. That company's attempt to buy advertising at Blue Grass Airport was turned down flat.

Heather Henley, a public relations specialist at Big Ass Fans, told 27 NEWSFIRST "We were trying to place a large sign, I think it was 20 feet by 8 feet, a pretty large sign over the baggage claim entrance - exit area. It said Welcome to Lexington, Home of Big Ass Fans. We do have advertising and fans in airports across the country so it was a little bit of a surprise especially since we are such a local economic contributor."

This is a company with every right to want to trumpet its success. In just the last two years alone, they've gone from only 25 employees to 120 and they're in the process of hiring more.

Miss Henley says, "We've experienced about a 30% growth rate in revenue every year for the last four years which is pretty much unheard of."

They are about to break ground on a new facility and they haven't been in their current building very long.

Henley laughs when she says, "By the time we moved into this one in April a year ago we had already outgrown it."

But surely when the company chose its name it must have anticipated that in certain instances it might be a bit of a hindrance? "No", says Henley. "When we say Big Ass Fans we're talking about donkeys. We don't think that requires an apology. We are proud of who we are and we can't apologize for it."

Officials at Blue Grass Airport declined to comment so we're left to wonder if their decision would have been different if the company seeking advertising had been named Big Donkey Fans.

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  • by John Location: Lexington on Mar 3, 2008 at 06:21 PM
    The companies name is a marketing machine. When you hear this companies name, do you remember it. What is the name of the last fan you bought. Don't remember? Bill? When you are growing is the best time to advertise. There is no ceiling on growth. You don't quit marketing your company when you are growing.
  • by Joey Location: Lex on Mar 3, 2008 at 05:34 AM
    If you look in the phone book, it is advertised as Big (edited) Fans. Thank God the phone book people aren't holier than thou people. Bible thumpers...what would we do without them? Oh yeah, anybody who is worried about kids seeing the sign; please check out what your kids are watching on tv as well as the internet. You guys kill me. Beverly sounds like an upity, self absorbed person; what's rude about the word (edited)? I bet you quote the bible so please look in your bible and find that word and maybe you'll understand. Get a sense of humor you uptight people.
  • by Zatoichi Location: Richmond on Mar 1, 2008 at 07:03 AM
    Good for the airport. The dumbing and numbing of America by folks like the Big A@@ Fan Company need to have some soap rubbed in their mouths once and awhile. People need to stand up and say "I ain't taking it anymore" from the folks that want to push more and more amoral and immoral crap at us. This may seem a small matter but the snowball is picking up steam as it rolls down the hill and it will bury us all if we don't stand up for what is right. Do Right And Accept The Consequences.
  • by bill Location: lexington on Mar 1, 2008 at 05:40 AM
    well what did this company expect with a name like that, having the sign on your own property is one thing and thats the beauty of the freedom this country offers, but expecting other places to post it is something else, even if you are paying for it. and if your growing beyond belief why waste your money on advertising?
  • by Wow Location: Richmond on Feb 29, 2008 at 09:34 PM
    I bet this turn down will get them more press than the airport. Funny name though then exploiting a donkey on their website to cover their (donkeys) lol.
  • by Beverly Location: Winchester, KY on Feb 29, 2008 at 03:28 PM
    So, financial prowess is supposed to compensate for brazen rudeness? Big donkey fans- my Aunt Fannie! Bravo for the Bluegrass Airport.


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