Officials say tourists spent more than 300 million dollars last year along U.S. 23 in the Big Sandy Region.
Now they're looking for ways to bring in even more dollars.
Tourism directors think a yard sale will bring in more tourism, but not just any yard sale.
The one they're planning will cover 200 miles of U.S. 23 from Greenup to Letcher County, and they think it will get people to spend more money at other businesses.
Paintsville Store Owner Joann Stepp says she and her friends travel every year to the Western Kentucky highway yard sale and spend money along the way. This year, she got an idea.
“You know, we were travelling everywhere to go to them. Well, we can do it right here the same thing,” Joann Stepp said.
Her idea took off with local Tourism Directors.
They unveiled a plan for the Country Music Highway Yard Sale the last weekend in May, covering 200 miles of US-23 in nine counties from Greenup to Letcher.
The goal is to bring in people to spend money.
“When someone brings in a green dollar bill into our town, 8 people get to touch and fell and utilize that one dollar. These will be new dollars into our area,” Fred James said.
Organizers say the yard sale will benefit Eastern Kentucky even more.
“We're also telling everybody in Kentucky who we are and what we have to offer,” James said.
Tourism Directors hope out of state shoppers will visit the tourist spots, spend more money, and then tell all their friends back home to visit here.
“We have treasures right here in our joining counties that others don't have,” Stepp said.
Organizers hope the country music stars connection to the highway will draw crowds.
Stepp hopes the extra tourists will bring her more business.
The yard sale will be May 29th to 31st.
If you want to participate, you can contact your local tourism office.
Organizers hope to extend the yard sale out of eastern Kentucky.
The goal is to stretch it along U.S.-23 from Michigan to Florida one day.