Governor Beshear Announces Kentucky’s Launch of Partnership for Drug Free America Chapter

FRANKFORT, KY (March 11, 2008) – Gov. Steve Beshear announced today that Kentucky has launched its state chapter of Partnership for a Drug-Free America today, tapping into a national, media-based education campaign to reduce illicit drug use in the Commonwealth.

The Partnership channels the talents and technologies of professionals in the communications industries into memorable and effective messages through print and broadcast ads.

Funding for the chapter was awarded through a federal Community Oriented Policing grant received by the Kentucky State Police, and funds from the Office of Drug Control Policy.

“Kentucky has long recognized the epidemic proportions of substance abuse among youth and adults including tobacco, alcohol, prescription drugs, cocaine, methamphetamines and marijuana,” said Gov. Beshear. "Parents and children are inundated with media messages about drug use among celebrities and major sports figures. The benefits that we receive from the Partnership allow us to counter those negative messages with positive prevention strategies.”

Media outlets across the state are being asked to participate in the Partnership, by running the professionally-produced messages to “un-sell” drugs to Kentucky’s youth. Research has shown if a child hears one anti-drug message a day, they are 38 percent less likely to use drugs. The impact of such messages can be seen in dramatic declines in drug use since the Partnership was formed in 1986: cocaine use in the United States is down by two-thirds, overall drug use is down by one-third, and even the use of Ecstasy, a serious threat just a few years ago, has decreased by 50 percent.

“Launching a Kentucky chapter of Partnership for a Drug-Free America underscores our commitment to combating the scourge of drug use in our communities,” said Justice and Public Safety Secretary J. Michael Brown. “It’s important for parents, teachers, and leaders to tell young people that drugs are bad, but it’s just as important that the truth about drugs finds its way into the important cultural subtexts -- what we learn from conversation, TV, movies, the Internet and popular music. These messages do that.”

Officials point to the changing nature of drug use and threats that are even closer to home, such as abuse of prescription painkillers or methamphetamine, as evidence for the need to use current messages and mediums, such as those offered by the Partnership. They also note that the Partnership works closely with chapter states to help the messages make the most impact.

“Local solutions almost always prove to be most effective. Since its founding, the Partnership has emphasized making a positive contribution to those very same communities,” said Vaughn Ownbey, Regional Director for Partnership for a Drug-Free America. “We accomplish this by being on the ground, working hand-in-hand and providing support and assistance as part of a long-term commitment.”

The Partnership for a Drug-Free America is a nonprofit organization uniting communications professionals, renowned scientists and parents. Best known for its national drug-education campaign, the Partnership’s mission is to reduce illicit drug use in America.

You must be logged in to post comments.

Password (case sensitive):
Remember Me:

Read Comments

Comments are posted from viewers like you and do not always reflect the views of this station.
  • by Bill on Mar 11, 2008 at 04:22 AM
    Give me a break. Do you reslly think they want to stop the dope?? What would all those cops,social workers, and prison guards do for a job.The state is blowing in your ear,its a money making industry on the backs of the poor.Enjoyed by many useles state and fed. workers.
  • by Wow Location: RIchmond on Mar 10, 2008 at 11:43 PM
    They did studies a couple years back. Not only do these programs not work but kids laugh at the commercials that try to mock gettin high while the kids are watching them while gettin high. Great way to waste tax dollars and say we are in a defecit.
  • by Anonymous on Mar 10, 2008 at 04:15 PM
    How about you start by checking out Doctors.A better one is to get the law enforcement to quit taking money to look the other way.I watched a sister mess up her life then after several years she took her own life on a prescription on loracet and zanex that a heart doctor prescribed the day before her death.During her battle with drugs I tried to get several doctors caught but nothing ever happened.I hope the Doctors and government read this because there is a lot more that can be done.There is old people selling thier medications to have food.Wake up and smell the roses start at the top and work your way down.Also mail order drugs is the new way to keep the supply.We watch them delivered the twice a month to our roads dealer.Start big ,then get small.


2851 Winchester Rd. Lexington, Ky 40509 859-299-0411 - switchboard 859-299-2727 - newsroom
Register for Email
RSS Feeds
Copyright © 2002-2016 - Designed by Gray Digital Media - Powered by Clickability 16464951 -
Gray Television, Inc.