Tourism is the third largest industry in the bluegrass.
Tuesday Governor and First Lady Beshear along with Lieutenant Governor Daniel Mongiardo are hitting the trails in Knott County to help kick off the state's adventure tourism initiative.
Governor Beshear, the first lady, and Lieutenant Governor Mongiardo are celebrating adventure tourism by visiting the mountains.
Officials and residents from across the bluegrass are at the ATV Safety Training Center in Hindman to promote the beauty of the mountains.
Beshear says the plan opens up more areas of the state as tourist destinations.
“We've got such beautiful land here in Eastern Kentucky and we haven't been taking advantage of it...the tourism business can be huge here,” Governor Beshear said.
“Our plan is to connect what we have here and interconnect those trails to the western part of the state. So you can get on a horse or a four wheeler or a mountain bike and go across the state,” Lt. Governor Mongiardo said.
Governor Beshear says he wants the rest of the nation to know about the natural beauty and visit Kentucky.