Governor Fletcher says tourism in Kentucky has grown over 16-percent during the past two-years which has created nearly three-hundred jobs across the state.
The governor spoke at the ARC Conference in Pikeville Wednesday night.
Governor fletcher says thirty-four out of fifty counties in eastern Kentucky are economically distressed.
He says the key in developing this region and helping business succeed is adventure tourism.
Wild elk, mountain terrain, and a peaceful landscape are key to economic development in the region, according to area officials.
"One of the things we must focus on is our natural resources in eastern Kentucky. We need to capitalize on those and develop a sustainable economy here," Governor Ernie Fletcher said.
Fletcher says eastern Kentucky has all the sources to attract tourists and boost the economy.
He believes the main objective to profit from these resources is marketing ATV trails, horseback riding, and elk hunting and viewing.
"Now, we've got to link them all together so that when we're marketing Kentucky we can talk about the multiple sites and opportunities that tourists have when they come to eastern Kentucky," Governor Fletcher said.
Part of marketing this area is promoting hometown successes.
Jobs will be created and the economy will expand with more people travelling from across the nation and the world just for a glimpse of natural beauty.
With ATV trails increasing across eastern Kentucky, Fletcher said that Knott County is working to bring a Honda ATV Training Center to the area.
The government is also thinking about the safety of tourists who will help bring money to Kentucky.