Facebook users hit 'like,' stores jump into action

NEW YORK (AP) - Facebook isn't just for goofy pictures and silly chatter. Shoppers' actions online help dictate what's in stores this holiday season.

After polling fans on the site, Macy's decided to carry jeans in bright neon hues rather than pastels. And Wal-Mart for the first time decided to let customers vote on which toys they want discounted.

The impact of social media on a company's bottom line remains tough to quantify, but stores are uncovering a valuable use for online chatter: market research.


You must be logged in to post comments.

Username:
Password (case sensitive):
Remember Me:

WKYT

2851 Winchester Rd. Lexington, Ky 40509 859-299-0411 - switchboard 859-299-2727 - newsroom
Register for Email
RSS Feeds
Copyright © 2002-2016 - Designed by Gray Digital Media - Powered by Clickability 183960871 - wkyt.com/a?a=183960871
Gray Television, Inc.