WKYT | Lexington, Kentucky | News

Campaign to back health exchange

FRANKFORT, Ky. (AP) - Gov. Steve Beshear's administration is planning a campaign to publicize Kentucky's health benefits exchange ahead of the enrollment period for people seeking health coverage.

The exchange will help more than 600,000 uninsured Kentuckians arrange coverage under the Affordable Care Act.

Beshear said Wednesday that staff will attend community events, open a toll-free hotline and update the exchange website. The goal is to spread the word about the program to expand coverage in a state with daunting health problems.

Beshear says the outreach will be backed by an advertising campaign.

The exchange will offer a website that's supposed to make picking health insurance similar to buying an airline ticket from an online travel site.

Beshear says the result will be a healthier state.

A lawsuit is challenging the legality of the Kentucky exchange.


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